Increasing consciousness about appearance, rising disposable income and awareness about beauty devices, and the surging prevalence of skin diseases and hormonal disorders are the key factors contributing in the market growth. Apart from enhancing the overall appearance, beauty devices can be used for acne, anti-aging, and cleansing purposes.
New and innovative products are being developed by manufacturing companies to cater to their growing demand from end users. These are being used to reduce signs of aging, treating skin diseases, and improving the skin texture. The beauty devices market is being pushed forward by the inclusion of such devices in medical practice by aestheticians, dermatologists, and clinicians. Among the most demanded products are those that help with hair and skincare.
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The beauty devices market is also witnessing a trend of electronic devices owing to the advantages they offer, such as automation, better convenience, and less time consumption as compared to their manual counterparts. The electronic versions of various beauty devices for face, hand and nail treatment, and hair removal are now available. For example, ZIIP Beauty has developed a handheld electronic device that treats, cleanses and rejuvenates the face using micro and nano current combinations.
The segments of the market are geography, type of device, and usage. On the basis of usage, the subdivisions are at-home, salon, spa, and others. In 2017, salon was the leading subdivision in the beauty devices market with a value share of 54.7%. The rising prevalence of alopecia, increasing geriatric population, and surging awareness about beauty treatments are driving their use at salons. During the forecast period, Asia-Pacific is expected to be the fastest-growing market owing to the popularity of grooming products in the region.
Hence, the market is predicted to grow further owing to the increasing prevalence of lifestyle-associated disorders, and improving affordability of these devices and their at-home usability.